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Creativity For All

AN ODE TO THE DEMOCRATIZATION OF CREATIVITY

Over the past 30 years, Adobe has built powerful creative tools that allow creatives around the world to unleash their full potential.

So during the Oscars, we released an anthem celebrating the power of creativity.

🎨 👨‍💻

🎨 👨‍💻

🎨 👨‍💻

🎨 👨‍💻

🎨 👨‍💻

🎨 👨‍💻

🎨 👨‍💻

🎨 👨‍💻

CREDITS TRIBUTE

Then we released a credits reel with 1,000+ names featured in the film, and a thank you to everyone who has ever used an Adobe program.

PRINT

And we extended the campaign with a series of posters that demonstrate the power of creativity.

AWARDS

2020 D&AD - Animation - Wood
2020 D&AD - Graphic Design - Wood
2020 One Show - User-Generated Content - Shortlist
2020 AICP - Animation - Winner
2020 ADC - Animation - Silver
2020 ADC - Craft in Motion - Merit
2020 ANDY - Craft - Shortlist
2020 Webby - Animation
2020 SF Addy - Animation - Gold
2020 SF Addy - Cinema - Silver
2020 SF Addy - Art Direction - Silver

PRESS

Communication Arts
Adweek
Muse
LBB Online
Campaign Live U.S.
Shoot Magazine

Made with Clark Chamberlin, Matt Edwards, Wes Phelan, & BUCK at GS&P SF.

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